ORCA Websites

If you already have a domain name for your business, we will use this for your new website. Should you require a domain name, we will register one for you. We will even provide you with a list of the most appropriate available options.

Our unique Content Management System puts you in control and enables you to update and maintain your website quickly and easily. All ORCA websites allow you to add new pages, upload images and add and amend copy anywhere on your site. You can even assign others within your business with 'user rights' so they can perform updates, or manage a specific area of the site. You won't require any programming experience or new software as complete computer novices can quickly get the hang of it. For the technically minded, the CMS runs on a Linux system and uses the Red Hat Enterprise version. The web server uses Apache software and all CMS content is stored in a secure postgreSQL database. The CMS is coded on object-orientated PHP 5.

Research proves that internet users are notoriously impatient and will give your site less than ten seconds to make a good impression. A Flash Panel enables you to add colour and movement to your site so that it immediately captures your visitors attention. Our search engine-friendly flash panels are designed to enable you to add or remove any images, ensuring that you are able to keep it fresh and appealing.

In order to maximise every opportunity, it is essential that your website is easy to find and that it lists as highly as possible on all search engines. Your site will be equipped with the very latest search engine-friendly technologies and will be built in accordance with the most recent search engine guidelines. The key to search engine success is to update your site as often as possible, however, your site will also be equipped with a secret weapon in the form of Meta Data facility. This enables you to add extra 'keywords' or 'key phrases' to your site that visitors may be using to search for the products and services you provide. Adding additional words and phrases in this way will give your site the advantage over your competitors and enable you to move higher up the listings. We will also submit your site to the major search engines on your behalf.

This feature will allow visitors to find the content on your website very quickly using commonly used keywords and key phrases. They simply type a word in the search bar and are automatically taken to the relevant content on your site.

This will allow just the content of the page to be printed without the accompanying navigation elements and layout. It is very frustrating for your visitors when they are unable to print you site content quickly and easily, therefore this function increases visitor convenience and enhances the general visitor experience.

Links are a vital function of any truly effective website. When clicked, a link can transport a website visitor anywhere on the site or on the internet. Every ORCA website has a dedicated links section contained within the footer navigation to enable you to easily add links using the content management system. Having links to and from reputable companies is of enormous benefit to your search engine listings because Google, for example, uses this as one of its criteria for listing you higher. We build in the links function as standard because it enables you to establish strong relationships with your suppliers and other related companies. In turn you can therefore request that they set up links to your own site to help boost your search engine listings.

Not following the law properly could result in:

• having to make refunds months later even though there was nothing wrong with your goods;
• being sued and closed down for breach of trademarks (if you don't have permission to display a brand's logo or sell their products online);
• paying damages for inadvertent privacy breaches (are you following the data protection act?);
• trading standards officers prosecuting and closing down your website;
• losing your domain name to another company.

As can so often be the case, your customers may have greater knowledge of the law and therefore greater rights against you than feels fair. Consumer rights have always been an area to be wary of. We've all seen the scenario where a member of the shop staff has incorrectly priced an item and a fastidious customer has insisted on buying it at that price.

It’s easy to deal with if you just have to pull everything off the shelves until you can get new tickets up. It’s not so easy to deal with if 700 people decide to buy the incorrectly priced product online at 3am while you're comfortably tucked up in bed. You can even fall foul of the law for offering products that are out of stock – a simple oversight with costly implications.

As the Internet becomes more and more important to all businesses, it's vital that you stay on the right side of the law and avoid some of the common pitfalls:

• Did you know that simply naming a brand without permission can get you into deep water, even though you are selling the brand?
• Many web businesses have lost their domain names to other companies with a similar name.
• Not being careful enough with someone's personal details or even holding on to them for longer than is deemed necessary can land you paying damages to that person!

Don't think that you can sit back and enjoy a "blind eye climate" as has been the case for decades in the real world. Your competitors may know more than you. Whistle blowing is the new way to gain advantage over another company.

Everyone ultimately has a choice when it comes to obeying the law. And so do you. Lawyers love it when clients fail to take preventative action and end up in court. It means more money for them... and lots of it!

At Orca we give our clients the opportunity to be sensible and stay one step ahead. Internet lawyer, Graham Ross, aka TheResolver, brings his 30 years of legal experience to the ORCA Support Team. We passionately believe that easy, low cost, access to legal information is everyone's right and that’s why all ORCA Websites are equipped with Privacy Policies and Website Terms of Use Statements.

If you need advice regarding any Internet or Website legal issue, click here to contact a member of the ORCA Support Team.

It is vitally important that you are able to quickly and confidently use your website as a genuine business tool. Your ORCA Website Consultant will spend as much time with you as you need to ensure that you are comfortable with every aspect of running your site. You will be presented with our extremely comprehensive and easy to follow website User Guides to guarantee that you have everything you need to succeed in the online business world.