A large contributor to site traffic can be down to the use of the Newsletter function that is
sent on a monthly basis to the store’s customer database. This is a great tool that
enables the business to proactively promote their offers, discounts, new ranges and sale
items, as well as allowing them to send out offers and information to specific individuals.
The customer database is managed via the easy to use content management system
and every time a newsletter is sent, it not only generates more sales, but the database
grows as a result of recipients forwarding it to their friends and family.
The impact of the newsletter for this existing client can clearly be seen in the site traffic from December 10th when the newsletter was sent and the subsequent ripple-effect that lasted for an entire week.
sent on a monthly basis to the store’s customer database. This is a great tool that
enables the business to proactively promote their offers, discounts, new ranges and sale
items, as well as allowing them to send out offers and information to specific individuals.
The customer database is managed via the easy to use content management system
and every time a newsletter is sent, it not only generates more sales, but the database
grows as a result of recipients forwarding it to their friends and family.
The impact of the newsletter for this existing client can clearly be seen in the site traffic from December 10th when the newsletter was sent and the subsequent ripple-effect that lasted for an entire week.