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Hello (subscriber_fullname),
Welcome to another ORCA newsletter. If you want to find out more about how your business can use the Internet more effectively, call now on 0845 270 1128.
All Consumers Want Is Ease Of Shopping, So Give It To Them
The rise of online shopping has coincided with increasing broadband access. More than 60% of UK households are now online, and 50% have broadband (The Times, 29 December 2007). Where high street sales have been flat, online sales have shown a staggering growth. The Interactive Media in Retail Group (IMRG) estimates online sales for 2007 at £53.3bn, an increase of 75% from the previous year, with a similar growth rate predicted for 2008.
The IMRG reports that consumers spent nearly £18bn over the Christmas period, with around £84m spent online on Christmas Day alone. Record-breaking online sales during the 2007 holiday season underscore the urgency of maintaining a competitive advantage in ecommerce in the year ahead.
According to Forrester Research, convoluted ecommerce sites can lose up to half of their potential sales, but a good design can keep them coming back. When consumers find a site that works, they’re much more inclined to return, recommend the site to others and take a positive view of the brand. In addition, repeat customers typically spend almost twice as much as new customers. (nma.co.uk 07/02/08)
To find out more about how you can trade more effectively online Click Here to contact ORCA now.
Britons Log On To Find Local Businesses
Just over half (51%) of British people prefer to use the internet to
find local businesses and services. (Source YouGov)
If you want to get your business online Click Here to contact ORCA now.
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Trivial Trivia In 1977, there were just 150 Elvis Presley impersonators. Today there are around 85,000 in the USA alone. If the growth continues at this present rate, by 2019, one third of the world's population will be an Elvis Impersonator! Staggering isn’t it? |
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Victory for the superstores ‘spells doom to small shops’
Thousands of small stores are doomed after a Government watchdog approved supermarkets’ expansion plans, it was claimed last night. Community groups fear that city centres will become ghost towns as the ‘big four’ – Tesco, Asda, Sainsbury’s and Morrisons – move to extend their empires. The proposals are expected to speed the closure of small independent outlets, which are already being lost at a rate of more than 2,000 a year.
Brian Mascall, manager of the twice-monthly farmers market, said: ‘the centre of Salisbury now has almost no retail life – they just can’t seem to survive. ‘Everything is based on the outskirts, where the supermarkets are.’
The chamber of commerce’s president, Ian Hudson, added: ‘Putting a large store on the outskirts of the city pulls people away from the centre and other shops follow to take advantage of the extra shoppers there – it is a domino effect. ‘We are starting to see a few business closures.’ (Daily Mail 16/02/08)
If the supermarkets are hurting your business and you want to fight back, contact ORCA now on 0845 270 1128
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