More News

Get Creative To Differentiate Online

- The Mail on Sunday 24/02/08

Professor Andrew Burke of Cranfield’s Bettany Centre for Entrepreneurial Performance and Economics, near Bedford, says: ‘Take-up of the internet has resulted in fierce competition and choosier customers, forcing owners to raise their game’.

‘Establishing a web presence has caused many to adopt a parallel business, dealing with customers face to face, and having an online shop window, which can put management under pressure’.

Professor Burke adds: ‘The challenge to business owners is to find ways of differentiating their online presence and one thing that the UK excels at is being creative’.

If you would like to find out more about how to create a website that helps you stand out online. Call ORCA now on 0845 270 1128.